Brand Guide

Personal Brand Guideline

Colors:

RGB: 59/3/59                              RG: 97/5/127                          RGB: 155/8/204

HEX: 61057F                              HEX: 3B033B                        HEX: 9B08CC

Fonts:

BRAZIL – Times New Roman

BRAZIL -  Helvetica Neue

BRAZIL -  Noteworthy

BRAZIL – Chalkduster

Logo:

Features I want to portray through my online persona:

·      Easy going

·      Organized

·      Funny

·      Into sports

Background information:

            I was born in Rio de Janeiro, Brazil in 1997. I lived in Rio my whole life until the day I decided to do college in the United States. Through an athletic scholarship for tennis, I was able to come to Limestone College and have been here for 2 years now. I am in the beginning of my third year in college and I expect to graduate in May 2020.

Target audience:

            In my website, I intend on creating content for all ages.

Objectives:

            My idea for my website is for it to be a sports related website. Focusing more in the sport of tennis. A website where I can analyze big matches and how the players are behaving in court and what are the new trends for this sport. Also, to analyze new patterns and what types of games the new generation is playing and how it is being effective in older players.

Stand-out factor:

            I think the stand out factor for my website could be the different input I want to present in my content.